Fg Group Exports To The Domestic Policy

Since reform, China's economy has been developing rapidly, so does China's foreign trade. However, the rapid development of China's foreign trade leads to the situation that China's economic development relies much on international market. In the worldwide economic crisis and post-crisis period, China's foreign trade will undergo tremendous shock. Therefore, it is necessary for China to decrease the reliance on foreign trade and expand domestic market with great efforts. The particularity of textile industry and its social function determine that the study of export-oriented textiles sold at home bears significant meaning, practically and theoretically.The essay, taking textile industry as subject, made research on the export-oriented textiles sold at home of FG Group. Firstly introduced the research background and references, and stated the research methods. Then the author made comprehensive explanation of basic theory of export-oriented commodities sold at home. On the basis, the author analyses the environmental change of China's textile enterprises and the establishment of strategies for export-oriented commodities sold at home. In the essay, the author made analysis on classic cases of FG Group Corporation, and pointed out that FG Group faced the following problems in the export-oriented textiles sold at home:the mode formed in years' foreign trade experience cannot meet the requirements of domestic sales; lack of professionals of domestic sales; low popularity of enterprise brand; incomplete channels of domestic sales; group's technology cannot support enterprise's domestic sales sufficiently. In summary, the author, forwarded marketing strategies and supporting measures for FG Group Corporation to take on domestic sales of export-oriented commodities.