In The Modern Luxury Home Marketing Strategies

Real estate marketing theory, a combination of real estate business management and marketing subjects theory, belong to the emerging interdisciplinary subject, thus for the study of real estate marketing also belong to the early stages, is not yet mature. While the mansion as a residence in a special product and marketing strategy has distinguished from ordinary real estate marketing. The purpose of this article is to study and discuss marketing strategies for how to make use, in proposing times features of luxury marketing strategy. With the changing times, the luxury consumer has become a mature, sensible and professional, and the luxury market competitive, traditional marketing approaches need to be in a new era. This article presents the characteristics of luxury apartments and the clients requirement, in reference to experts for real estate and luxury marketing research related literature, on luxury marketing in China's development status and issues of a luxury development enterprises should abandon the past used advertising bombing strategy, but should be more emphasis on the overall image strategy, from product development, pricing, marketing, customer service, provide ideas and solve problems. This article points out that luxury marketing should focus strategy, as well as how to use these policies, on luxury marketing future development directions for exploration.