Research On Cross-Border E-Commerce Marketing Strategy Of JT Company

In this paper, an analysis is made of the external and internal competition and market environment of the JT Company, to figure out that the JT Company, as a cross-border e-commerce company, has no geographical advantage, develops in a relatively unfavorable e-commerce environment, suffers disadvantages over companies in well-developed areas in government policies, corporate finance, logistics, customer spending power, customer online shopping awareness and other aspects, makes a late start, lacks market operation experience and faces fierce competitions with cross-border e-commerce companies in developed areas, in order to tell how the JT company can form its core competitiveness. Measures for the JT Company to form core competitiveness include: clearly segmenting market and target customers, developing effective and scientific marketing strategies especially differentiated marketing strategies to maintain a sustained competitive advantage, adopting the O2 O mode to provide better user experience, after-sales and extension services, employing the customs bonded warehouse mode to further lower procurement costs and form price advantages, so as to quickly for its own competitiveness and find proper all-around, interactive integrated marketing strategies and development strategies, so that the JT Company can grow rapidly in many adverse circumstances, win great values for customers and make its due contribution to the local economy and society. Along with the rapid economic development and growingly high living standards of people in China, more and more people have had desires to buy high-quality products from foreign countries to satisfy their demands for improved living standards. The JT Company carries out cross-border e-commerce business to precisely cover the strong demand for this blank market, which can not only provide channels to customers to buy high-quality original products from foreign countries, but also greatly lower people’s purchasing costs and well guarantee the product quality and after-sales services. Cross-border e-commerce will further influence and change people’s consumption habits and lifestyles.In this paper, an analysis is made of marketing strategies of the JT Company, with the hope to provide theoretical reference to cross-border e-commerce companies to develop marketing strategies, give lessons to more companies who are interested in cross-border e-commerce business, reduce their trial-and-error costs, help them to successfully do their cross-border e-commerce business as soon as possible and drive traditional Chinese enterprises to make transformation and enhance economic vitality, thereby promoting the development of cross-border e-commerce companies, so that cross-border e-commerce companies can have leading advantages in competition.