Localization Of The Wealth Management Business Strategy Of Foreign Banks

No matter where the foreign companies come from, once they decide to tap into a new market in other countries, the most important strategy is localization, because they deeply realize that it is so important to understand the local market for their business. So do the banks, especially the departments which service the customers to manage their fortunes. However, to do the real localization is not as easy as to say. It must base on the abundant surveys, scientific analysis, reasonable classifications, and go into the markets, make clear the advantages and disadvantages between the rivals and themselves.This thesis is based on the background that the relationship between china and world is becoming closer and the competition between the foreign banks and the Chinese banks is becoming fiercer. It analyses the different developing situations of financing in different countries systematically and contrast the features of the Chinese and foreign banks based on the actual achievements and problems after 3-years'operation of foreign banks in China. And then it analyses the prohibitive factors in the course of localization and offers some targeted suggestions to make the traditional localization theory to be more real and feasible.