A Study On The Localization Of Korean Enterprises In China

In the 20 years since the establishment of diplomatic ties between China and South Korea, between the two countries mutual investment cooperation also in deepening to Korea, China is the largest export market, is also the largest trading partner.South Korean enterprises in China in many ways to implement the localization strategy, and localization and investment strategies to make better development and cooperation between China and South Korea enterprises, but also to promote the improvement of China and South Korea market model. Localization strategy of Korean companies not only by China and South Korea many scho lars attention and research, and for trade between China and South Korea is very important part, therefore I thought that this is still a very research value of the subject. For South Korean companies, investment in China is a very important way to move to wards the internationalization of the business. Long term implementation of the basic education policy or low wage policy in China has formed a low quality labor market. China’s rich agriculture, forestry and fisheries resources, underground resources and China’s cheap labor costs together to improve China’s domestic resources development, processing, production price competitiveness. But to enter the Chinese market early, South Korea to perform in marketing research in China is not perfect, South Korea and China in the cultural background and value concepts and many ambiguities. In addition, the two companies often violate the provisions of the contract, not in accordance with the contents of the contract to fulfill their cooperation is one of the main reasons for the cooperation between the two companies. And because of South Korean enterprises have not taken to China of the dramatic changes in the market, and Korean companies don’t know China saw the habit of interpersonal relationship resulting in many en terprises in the Chinese market to enter the competition will continue to weaken, the final out of the market. Therefore, combined with the failure of an example, do a good job to enter the preparatory; in the development of copper is focus on the internal personnel training; to strengthen market competitiveness; explicitly enter the target is currently South Korean companies to enter the Chinese market the implementation of an important measure for the localization business development.