Xianlin Golden Eagle, Commercial Complex Project Pre-planning Strategies

Commercial real estate is developing very quickly in our country. However, many commercial real estate projects have the problem in the earlier period preparation strategy formulation. Because there is no professional guidance, there is no comprehensive in-depth market research, there is no serious analysis of the business circle, the project site selection is blindness. In positioning, investment and other sectors lack of professionalism. In the management process, still continued to use the traditional model of the real estate development.In view of above question, this article has applied the theory of the commercial real estate site selection, the multi-dimensional localization theory. Learned from the successful experience of commercial real estate investment and management. Through the analysis of Xianlin Golden Eagle commercial complex project, summarized the practical experience of project site selection, multi-dimensional localization, investment and management, and provided reference for the earlier period preparation strategy formulation of commercial real estate projects.In this artical, to integrate theory with practical ways, using specialized theories at home and abroad, through qualitative analysis and quantitative analysis, using inductive and deductive method, carries on the thorough analysis to the Golden Eagle commercial complex project in the earlier period preparation strategy formulation, obtains the final last opinion: The project site selection of Xianlin Golden Eagle Commercial Complex project is correct, the project location, investment and management strategy is long-term and effective.