"happy Farm" Experience-based Tourism Tourist Satisfaction Research

The 20th century, the late'80s, as China's economic development and urbanization, a higher level, more and more away from the city hustle and bustle of urban residents want to return to the embrace of nature. In this context, rural tourism in China as an emerging forms of tourism emerged. In the rural tourism, the Home Stay Facilities Travel to "live in farm house, eating rice farm, dry farm live, enjoy Nongjiale" as the main content, combined with the rich natural and cultural resources, affordable accommodation facilities, features local catering and farm owner's friendly service, generally welcomed by the tourists, is currently in the country has good prospects for development.In this paper, the edge of Lake Scenic Area in Changde willow "Home Stay Facilities "as the object of study, paid surveys targeted at tourists, the tourists basic information, expectations, actual experience of the related statistics. Thus analysis of tourist satisfaction and its influencing factors to understand the tourists choose "Home Stay Facilities" of the consumption patterns for the Government and operators to provide specific, practical management recommendations for improvement.Full-text consists of six parts:The first part describes the research background paper to study the meaning and content of the study, methods and technical route.The second part describes the research literature and related theories at home and abroad.The third part is research and design. The main objective of the study theoretical models and assumptions, and accordingly the design of the relevant questionnaire.The fourth part is empirical analysis. It is mainly the use of SPSS statistical software to collect data on the descriptive statistical analysis, factor analysis, variance analysis, regression analysis and paired samples T test to verify the relevant research hypothesis and summarizes the main conclusions of this article.Part V of the relevant recommendations. Mainly from the research findings, this paper proposes to improve "Nongjiale" tourist satisfaction of the relevant recommendations.Part VI is to study the limitations and prospects.