Shaanxi Telecom Internet Media Communication Scheme

At present our country Internet maintained a steady and healthy development trend, from the data looked that the scale of China’s Internet users have been ranked first in the world, but the low penetration rate and growth potential is very great. The development of the Internet, also led to the Internet media and influence rapidly into people’s lives, in recent years, the rapid development of mobile Internet, but also to China’s integrated marketing communication brings revolutionary influence. In this case, more and more enterprises want to use the Internet media to achieve market value, shaping corporate competitiveness.Shaanxi telecom company is the China Telecom Co in Shaanxi Province set up a branch company at the provincial level, Shaanxi province is the dominant telecommunication operation enterprises. Since2008the successful acquisition of CDMA mobile phone network, Shaanxi telecommunication company’s user number grows more than10%,2012operating revenues will exceed7500000000yuan, occupy provincial communications market share of more than26%business. But in the Shaanxi telecommunication company of rapid growth at the same time, rival user scale and the business income also is expanding quickly, Shaanxi telecommunication company continued to face greater pressure on the development of. The Shaanxi telecommunications company, must grasp the mobile Internet rapid development of windows of opportunity, continuing in its marketing, service management mode undertook a series of bold reform and innovation, in order to maintain rapid growth, competitive advantage. Therefore, Shaanxi telecommunication company how to carry out management innovation as the topic of Internet media.This article from the Shaanxi telecommunication company of current Internet communication management mode and the investment circumstance proceed with, on the Internet media communication effect is not good reason based on the comprehensive analysis, proposed the establishment of control system, optimizing the communication programs, improve the effect of communication management plan. Solution to Internet media characteristic and the target of the media contact is used as the fundamental starting point, from the management structure adjustment, Internet media resources utilization efficiency, put forward a number of optimization program, and make full use of modern information technology, and IT management, throughout the system guarantee of Shaanxi Telecom Internet media communication effects promotion.