Xianyang Step Length Pharmaceutical Co., Ltd. Marketing Channel Strategy For Optimization Studies

At present, China's pharmaceutical industry is in transition stage. Policies, markets are undergoing dramatic changes.Foreign pharmaceutical companies have entered the pharmaceutical market in China with China's opening of the pharmaceutical distribution services market. China's pharmaceutical enterprises are facing unprecedented competition and challenges. More and more pharmaceutical companies have to focus on the construction of marketing channels.The channel construction has become an important factor of the pharmaceutical manufacturers in the survival and development, while the marketing channel strategy, optimization and choice,the construction of the role of marketing channels have play a crucial role In the current situation.How to build pharmaceutical company's products characteristics, their own resources and future development plans that match the flexible and effective marketing channel model, responding to market changes, enhancing the competitiveness of enterprises, has become a priority in every pharmaceutical companies before pressing problem.In the new market competition, Xianyang step pharmaceutical company's marketing channels can not adapt the changing market environment and corporate resources and development planning requirements.There has been confusion in channel mode, channels inadequate control over the poor management of sales staff, dealers bad credit, the channel members of the loyalty is weak, distributor selection and replacement of standard unreasonable, the terminal work is not serious. From the existing channels of Xianyang step pharmaceutical company medical problems,we can see that the channel has been the survival and development of enterprises pose a threat to the enterprise in the past, the channel model to the current stage of development has not suited to businesses. Therefore, medical channel model and management of Xianyang step pharmaceutical company should be adjusted. Therefore, how to change, design and select a perfect, smooth, efficient and effective control of drug marketing channels, and effectively implement and manage, is a matter of success or failure of issue,especially for pharmaceutical companies according to the company resources and the environment Xianyang stepIn this paper, we have Xianyang step pharmaceutical marketing channels as the research object, by integrating theory with practice, the first step of the Xianyang pharmaceutical marketing environment analysis, and then the paper pointed out that the pharmaceutical marketing channels Xianyang step status and causes, on this basis, the proposed Xianyang step Pharmaceutical Marketing Channel Management Solution:adjusting the company's marketing strategy; perfecting marketing channel strategy; strengthening the company's distribution channels for the construction; managementing and improving the hospital direct sales channels; Xianyang steps to strengthen the retail pharmaceutical sales terminals; to channel classification, there are targeted development.