Lintong District Tourism Competitiveness Evaluation Index System

As tourism has become one of the most powerful and the biggest large-scale industries in global economic development, tourism destinations is getting more and more competitive. Lintong, which is a historical tourism destination, has also been involved in this competition. The competition elements in tourism are various, but the competitiveness of a destination must be judged by integrated factors. The research on competitiveness of tourism destination is in primary stage of development, but still it provides strong theory guide to enhance the competitiveness for tourism cities. Lintong, a tourism destination with numerous tourism resources, however, gets a relatively low income with tourism for its local government. Trying to find reasons in deep theory, making some contribution to tourism competitiveness of Lintong, the author, consulting many references, using theories of tour, economics, management and sustainable development, on the aspect of tourism destination, defined the competitiveness of tourism destination, and he analyzed some theories of competitiveness of tourism competitiveness, such as effects, structure, evolutions and its mechanism, etc. Also the author constructed an appraisal index system which is able to evaluate the competitiveness of Lintong with seven elements. Furthermore, the tourism competitiveness of Lintong is further studied and two cities with similar geographical position in Yangshuo County are selected as samples. After evaluating and analyzing the tourism competitiveness of Lintong with Analytic Hierarchy Process (AHP), and comparing and analyzing the data, the author finally found the problems in tourism development of Lintong and proposes the measures to improve competitive power of Lintong tourism.