A Study On Enhance Of Kasgar's Traditional Tourism Destination

With the development of economy and the continuous improvement of people's living standards, Kashgar tourism has been rapid development in recent years Initial formation of the tourism industry has been shaped, tourism resources development has made some progress, tourism transport facilities are fundamental change, the tourism industry make greater contributions to the growth in local economy. However, experience decades development Kashgar traditional tourism destination have entered a mature stage already facing entered smooth with stagnation threat, because of the years consistent product image, coupled lagging management system and operational model, Kashgar traditional tourism destination face with series problems which are tourism image aging attractions, lack change, lack freshness; tourism planning overall level low; subject imaging tourist destination strong challenges, traditional markets share decline new source markets development slow tourists growth relatively slow. From Kashgar traditional tourism destination development course, in XinJiang tourisim position occupied and it faces challenges and problems view Kashgar traditional tourism destination recognize own superior inferiority, strive achieve new competitive condition innovation and development.This paper from tourism destination start, traditional tourism destination its innovative theory conducted comprehensive analysis and elaboration basis to XinJiang developing tourism earlier traditional tourism destination Kashgar areas research object analysis Kashgar tourism actuality, evaluation Kashgar tourism development condition that Kashgar conduct tourism innovation developing. Innovation development idea guidance theoretical analysis and empirical study combined respectively specific methods and measures preliminary study, propose the way of Kashgar traditional tourism destination innovation development, it is identify innovative development goals, analysis the background of innovation development, take the systematic characteristic, sustainable and the scientific innovation development idea as the instruction, forms a development pattern which take the resource development innovation, image mold innovation, market development innovation, tourism management innovation. And try build Kashgar sustainable tourism development security system so Kashgar traditional tourism destination in innovation seek development, competitive tourist market owned place.