Competitiveness Of Tourism Based On Structural Equation Model

Due to the rapid development of economy and china's reform and opening up, tourism industry has also developed quickly. Because of the strong driving to tourism-related industry developing tourism industry has been of great significance in accelerating the rapid development of tertiary industry,promoting the strategic adjustment of economic structure and employment,expanding domestic demand,increasing income of residents as well as motivating communication and cooperation at home and abroad.Moreover, tourism industry has become one of the pillar industries in many areas.It becomes one of the strategies of regional economic development to enhance the competitiveness of the regional tourism industry. Meanwhile,the regional evaluation of competitiveness of the tourism industry is an essential link in upgrading the competitiveness of the regional tourism industry. By scientific evaluation on the competitiveness of the tourism industry, we can know the strengths and weaknesses in order to put forward the views of strategic development.The paper is based on sample data obtained from the samples,using the structural equation model for regional tourism competitiveness model test. Its main tasks are the following:(1)The paper described the background, motive,purpose, and basic research frame work for the status quo in tourism competitiveness study.(2)Structural equation model were described dentally, such as the basic concept, structure, application steps and the statistical methods and analysis software and so on.(3)On the foundation of the theoretical analysis which has been proposed, the theoretical model was established and some research hypotheses were brought up.Then, in accordance with the characteristics of empirical objects and combined with structure equation model methods,the tourism competitiveness model was analyzed empirically.(4)A scale was designed and data quality was analyzed so as to test and verify the model and assumptions.Then the weight factors of the tourism competitiveness were gained and the key factors affecting competitiveness were figured out.(5)Combination of the theoretical analysis and empire research findings,some theoretical conclusions were gained and applied to improve competitiveness of tourism industry.