The Study On Gansu Province Tourism Industry Competitiveness Based On Structural Equation Model

Along with our country’s rapid economic growth, the tourismindustry got rapid development, its contribution to economicdevelopment is more and more big. And because the income level ofresidents in our country and the urbanization level enhances unceasingly,accompanied by an expansion of the domestic and international tourismdemand, tourism has become a pillar industry of local economicdevelopment in our country. Most provinces have tourism as a newgrowth point to promote the development of local economy. But theproblems which restrict the development of the tourism industry is alsohighlighted.Gansu major tourist resources in China, has rich tourism resources,but the resource advantage is not well transformed into economicadvantage, tourism development is relatively slow, so how to make fulluse of its resource advantage to develop tourism in gansu province, theresource advantage into economic advantage, so as to promote thecompetitiveness of the tourism industry, is a subject worth studying.Based on random distribution and recovery of280validquestionnaires as sample, first of all, through the factor analysis method,using SPSS17.0software to analyze the structure validity of thequestionnaire, which is not suitable for by deleting and correction, finallyformed by six secondary index20tertiary index evaluation system of regional tourism industry competitiveness. Secondly, using the method ofstructural equation model, this paper USES AMOS7.0analyzes the coretarget of gansu tourism industry competitiveness, tourism demand,tourism resources and regional conditions, tourism environment, tourismenterprises and tourism management relations in six factors exists, andaccording to the size of the degree of impact on the core goals ordinal sort,find out the main factors influencing the competitiveness of the tourismindustry in gansu province. According to status quo of the development ofgansu province and characteristic, put forward the correspondingcountermeasures and Suggestions, in order to promote thecompetitiveness of the tourism industry in gansu province and tourismimage.