Hunan Unicom's 3g Business Development Strategy Research

In January 2009, the Chinese Ministry of Industry and Information Technology issued three third-generation mobile communication (3G) license to China Mobile, China Telecom and China Unicom. China Mobile received TD-SCDMA license, China Telecom received CDMA2000 license and China Unicom received WCDMA license. This signed China's telecom industry has officially entered the 3G era. Confronting the fierce market competition in 3G era, which existing business development strategies of Hunan Unicom are effective in 3G era? Based on the original business development strategies, what the new business development strategies Hunan Unicom should take to win this competition in 3G era?This paper uses the enterprise strategy theory as the main theoretical basis, and attains first-hand information by a variety of ways such as research, trade exchange and so on. Using five forces model analysis, SWOT analysis, etc., the author investigated the Hunan Unicom's 3G business development status and future trend.According to the research process of strategic management,this paper is divided into three parts, strategic analysis, strategic choice and strategic implementation to research the Hunan Unicom's 3G strategy, This paper gives business development in Hunan Unicom's 3G positioning strategy and put forwards the business development strategy implementation programs, including full use of advantages (customer resources, marketing network, business resources, brand, talent and capital), to maintain market share, maintain market leadership and create a stable environment which can put business to market, and full use of the third power advantages, to form a complete industry value chain and develop basic data service and value-added data service. According to the situation of competitors, Hunan Unicom will first complete the seamless coverage of voice and low speed data services in the whole province in short term. For high-end customers, Hunan Unicom will offer the high-speed data service coverage in the central cities and key areas.