Growth Patterns Of Small And Medium Software Enterprises And Strategy

The software industry as an emerging industry is one important way to enhance national competitiveness. In recent years, China's software industry has achieved rapid development, but most of them are small software companies and lack of market competition capability. By analyzing the market environment for small and medium software enterprises, their growth patterns, and a variety of modes of growth strategy choice, it will give practical and significant guide to the growth of small and medium software enterprises. In this paper, the growth of small and medium software enterprises in the socio-economic environment, analyzes the development of China's small and medium software enterprises the status quo, and detailed mode of growth of small and medium software enterprises, influencing factors and strategic choice.This article describes the definition of small and medium software enterprises and defines methods, the meaning of business growth, business growth theory and business growth models are reviewed and expounded growth of small and medium software enterprises in the process of facing internal and external environment, and pointed out that the growth of small and medium software enterprises mode choice:the growth mode of infrastructure software, application software, the growth model, system integrators and professional growth pattern processing software analyzes the impact of the growth patterns of various growth mode selection factors. Through the growth of small and medium software enterprises in the five competitive forces model analysis and value chain analysis, come to influence a variety of growth mode selection factors, combined with the characteristics of the software industry, put forward growth mode at various strategic options.Different markets have different characteristics and capacity requirements of industry, small and medium software enterprises should integrate its own characteristics, in line with the specific industry in which the environment, to choose their own pattern of growth. Small and medium software companies deal with their own market position in which to conduct a detailed analysis, define their position in the industry value chain, combined with his own real resources select the appropriate growth strategies. At the same time, at different stages of development, small and medium software enterprises should have its own growth pattern of options suited to their growth strategy to maximize the defense risks, maintain rapid and stable growth and development.