The Overall Research And Development, Based On The Relationship Between Supply And Demand Taibai Mountain Tourist Area

With the deepening development of the tourism in Qinling Mountains and the exposuring of many questions in the tourism development process of Taibai Moutain, we have to give depth study to it. In this paper,the auther attempts to explore the development strategy of Taibai Moutain through the analysis of tourism demand and supply. Empirical research methods and quantitative research methods are used in this paper,which can not only enrich tourism discipline theory, but also provide information in practice level.Based on the Precursors'study,the auther analys the tourism market differentiation, finds out the existing problems and puts forward the concret ways of the integration of toursim resources through serching past documents,collecting questionnaire and interviewing the related person. The author gets conclusions as follow:(1)From the perspective of toursim demand, the tourism demand market of Taibai Mountain has obvious differentiation. The mass tourists and backpacker has significant differences in the demographic characteristics and behavior.And at the same time,they have different judgement for accommodation, transportation and interpretation system, environment condition, emergency rescue and so on.(2)From the perspective of turism supply,the north and south slope of Taibai Mountain have different resources advantage, and their infrastructure are in different conditions.As to the resource distribution, the forest landscape in south slope is better than north slope and have less damage and many diffrent rare animals and plants.On the contrary, north slope is more easily disturbed by human being,that some animals are hunted or forced to move to a more hidden place. As to the infrastructure construction, the infrastructure in northern Taibai Mountain, including transportation, communications, accommodation, shopping and entertainment project,is better than the south slope.In a word, the south slope is more suitable for developing backpack tourism, but the north slope is more appropriate for developing mass toursism.(3)A series of problems exposured in the process of toursim development in Taibai Moutain:Regional segmentation, scattered and blindly development, the appearence of market bottle-necks, the droping of environment qualityg and so on These issues have seriously affected the sustainable development of Taibai Mountain, so we need urgently to find appropriate solutions. Considering the previous conclution,the author gives the following suggestion for the sustainble development of Taibai Moutain:(1)In this paper,the auther put forward the concept of the great Taibai Moutain. This area is east to the Laojun Ridge, west to the Huangbo Plateau,north to Yingtou, south to the Xu River valley.(2)"Considering the conditon of the south and north slope of Taibai Moutain, designing diffrent tourism products" is our basic principle.Under the guidance of this ideology, we can make the development of the tourism of Taibai Moutain become better.(3)According to the research on integration of regional tourism, we think the South slope of Taibai Moutain can choose "Eco-lodge-Trail"as its development mode, the North slope of Taibai Moutain can choose "Hotel-Tour Route"as its development mode.(4)As to the product design and marketing,we should develop diffrent type of tourism products, carry out the integrated marketing solutions.(5)As to the support system,we should reform the tourism policy,formulate the regional tourism planning,establish the tourism interest coordination agency,and make the Taibai Moutain become a barrier-free tourist area.