Sichuan Postal E-commerce Marketing Model Study

In the context of the Internet age, the world postal development are facing new opportunities and challenges of new technologies and wider use of the increasingly fierce market competition, to the traditional postal injected new vitality, has brought more serious impact. As the concept of customer spending and consumption habits change, reflected in the direct mail volume by the general decline in the traditional business shrink year by year. Information in the face of opportunities and challenges brought about by China Post as early as 1998 on the proposed development of the overall concept of e-mail, postal e-commerce (E-post) as the development of a modern point of entry postal affairs. Post enterprises with the information flow, capital flow, logistics is the "integration of third-rate" features, has a comprehensive postal computer network, the Post green card network, transmission network of in-kind "triple play" of the advantages of e-commerce to enter the market with a unique Advantages.However, from a practical point of view of 10 years, the Post profitable e-commerce era has not come, to Sichuan Post as an example, although it has set up the Sichuan E-commerce office, City state branches set up e-commerce operation and management agencies, develop the business such as the Post short messages, data distribution type of filling the air, airline tickets, but from a mature e-commerce mode, the value of profits still have a long distance. E-commerce in the domestic market in full swing contrast, Sichuan Post which has been promising to turn into beautiful e-commerce business industry, but it does take a step slow pace of action. In my opinion, Sichuan Post e-commerce has been slow to develop development the postal system, resource allocation, quality of personnel, and other reasons, but it is crucial to Sichuan Post have yet to establish e-commerce to meet the operational needs of the marketing models and marketing system.This article from the Sichuan Post e-commerce marketing point of view, the use of integrated marketing, e-commerce, information network technology, economics, management science and postal management of knowledge, in-depth analysis of the status quo and problems on the basis of E-commerce, China Post e-commerce, Sichuan Post e-commerce, research the Sichuan Post e-commerce value chain, business processes and marketing strategies of these three important aspects, systematically put forward the view of the Sichuan Post e-marketing model of innovation and breakthrough.