| With the reform and opening up 30 years of successful,national economy has been rapid development,people's living standards gradually improve,the pace of life is becoming faster and faster,so people on the quality of life and quality of life of the proposed higher requirements.It is no stranger to seafood.Since the 80 s of the 20 th century,China's capital consumption of seafood is increased 6 times,and now China has become the world's largest seafood consumption,and imported seafood health,nutrition,safety,high price is increasingly being accepted by consumers.Beijing days a Hongsen Network Technology Co.,Ltd.founded in 2013 Internet fresh brand-lazy and sea,varieties mainly engaged in various types of fresh products such as shellfish,fish,crabs and so on many kinds of high quality seafood,since the global deep sea ice palace to the consumers all over the country,is leading the "ocean" theme in the electronic commerce enterprise.The lazy and the sea of electronic commerce as an example,combined with electronic commerce and marketing related theory,from the macro and micro levels in the face of lazy and sea state of e-commerce development research,from consumers,suppliers,competitors,new entrants to the seafood class e-commerce analysis,alternative products in five aspects of micro environment were analyzed by using Porter's five forces competition theory,and puts forward the lazy and the sea of e-commerce marketing strategy,provide guidance for the lazy and the sea of electronic commerce development.In this paper,combined with the lazy and the sea's resources and advantages,detailed planning for the lazy and the sea ecommerce product prices,marketing platform and marketing content.I also hope that through the lazy and the sea of e-commerce marketing strategy case study provides a new direction for the development of enterprises in the same industry e-commerce,so that those in the downturn phase of the electronic commerce to help,in the winter of the Internet to move on. |
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