Inner Mongolia Mobile's E-commerce Business Development Strategy Research

With the increasingly saturated mobile service market, competition from domestic operators in three escalating the current battleground focused on voice products, but the growing homogenization of voice products, and voice tariff continues to decline, these factors make the voice Revenue has been unable to quickly pull income growth. Mobile value-added business operation has become and will continue to be drive revenue and achieve the primary means of business differentiation, and mobile e-commerce has become a major competitive carriers and Internet companies the focus of the business.This first e-commerce business side of a macroeconomic and microeconomic analysis, from a business overview, environmental analysis, competitive analysis, user analysis and other aspects of e-commerce business overview, and then from Inner Mongolia, the current situation of mobile e-commerce business, the development of process, development cycle, the development of channels to promote the model analysis, and finally through the analysis of corporate strategy on how to improve the Inner Mongolia, mobile e-commerce business marketing strategies from the strategic analysis, channel, promotion model put forward solutions to the problem and specific strategies. This paper discusses the process, theory and practice, has more practical significance.