Clothing Wholesale Market Commercial Project Positioning

With the market economy deep development,urban construction, and change in consumer demand, some original apparel wholesale business projects have been unable to meet changes in market demand. Commercial projects of apparel wholesale market in many cities began to be upgraded.The increasing market is being concern. At the same time some new or renovation project have a series of problems such as functional structure is unreasonable and operational capacity is poor. The existence of these problems directly related to the lack of scientific, systematic project positioning. In the process of commercial projects orientation in apparel wholesale market involve more stakeholders, thus increase difficulty and uncertainty of the project. How effective, rational integration of interests among stakeholders is the key to the success operation of apparel wholesale business projects.In this paper, author use related theory and results from domestic and oversea commercial project orientation research .From the perspective of the value chain to analyze commercial projects orientation in apparel wholesale market. Stakeholders in apparel wholesale business value chain are including: government, developers, investors, operators and consumers. Through analyzing and researching the value of role and the value of impact to form the main value position, which is to construct the value chain base for commercial projects in apparel wholesale market. The value of the value chain all the needs of different subjects, but through effective positioning, coordinate the interests of all, the value chain of the main needs are fully satisfied .In the value chain, through upstream and downstream synergies with stakeholders to obtain optimal allocation of resources for the project as a whole to gain the overall value and to achieve maximum benefit.In this thesis, theory and practice of a combination of apparel wholesale market in the successful positioning of a study and analysis. Apparel wholesale business projects to JHH background as a case study of the project in the positioning process of the methods and ideas, and through the project location, shape the project's brand image. This localization pattern and methods of commercial projects for apparel wholesale market orientation has a strong significance.Through the study found that, in the apparel wholesale market business development projects, in their operations, pairs of items essential to reasonable position that can help developers to fully grasp the external environment changes, Market demand industry trends and competitor situation, In order to establish their own core competence, So that in the fierce market competition advantage. From the aspect of project developer, through mutual advantage cooperation between stakeholders in the value chain to establish the principle of complementary advantages, set the value concept of coexistence and win-win. So as to promote sustainable and healthy development of commercial projects in apparel wholesale market.