Baima Clothing Wholesale Market Network Marketing Expansion

China's rapid economic development of the wholesale garment industry provides a good opportunity for its development, but also intensified the competition in the market and changed the competitive market position. From November 2004, china fully opened to foreign investors in circulation. Garment manufacturers and retailers make a pincer attack in the sales channels, and the development of regional economic in non-coastal areas which increase the difficulty and uncertainty in the strategic adjustment of the wholesale market in the coastal region including the Baima companies. And e-marketing in line with the general trend of global economic integration and network era, which plays an important role in the future marketing. In this context, e-marketing has become invincible weapon for traditional garment market in the fierce market competition, in detail, the main thesis of the issues and work as follows:(1) Summarizes the theoretical basis of the research results related to e-marketing. Point out that e-marketing is the trend of development in and how to make use of the characteristics of the Internet and clothing, constitute effective e-marketing strategy to seize business opportunities in the Internet of garment market are essential to survival, develop and even to gain profitability.(2) According to the current status of the e-marketing of Baima Company, pay a deeply research on the operating environment of the professional market on clothing wholesale such as the Baima Company, conduct a in-depth analysis of the successes and failures of its e-marketing experience, demonstrate the necessity and feasibility of its e-marketing . And on this contest, based on from establishing strategic alliances, 4P strategies of e-marketing and optimization of website, we bring forward strategies of patulous e-marketing for Baima Garment Market.(3) Finally from the two aspects of the implementation of Baima Garment Market expansion of the e-marketing strategy, fully executive on e-marketing, we give out the advices and evaluation for the implementation of Baima's patulous strategy of e-marketing.