Research On Industrial Orientation & Development Of Small Commodities Wholesale Center Of Hanjiang

Hanjiang District of Putian City is located at the middle part of the west coast of Taiwan Straight. From ancient times, it was an critical town of business. Together with Shishi, Shima and Jinfeng, they were named "Four Famous Towns" of Fujian Province, especially for Hanjiang, it earned its fame of "Mini Shanghai"several decades ago. Small commodities wholesale center of Hanjiang is the fist of commerce of Hanjiang and a major pillar of its industries, as well as an important hub of wholesale of small commodities nationwide. In 1999, it was officially named as one of First Batch of 35 Key Wholesale Markets Nationwide. Recently, due to a range of factors including its aging infrastructure, deteriorating outside market competition, stagnant market management system and administrative system, its edge of competitiveness is gradually becoming blunt. Currently such market is shrinking little by little.The author hereby tries to figure out existing problems and their hiding internal and external reasons of small commodities wholesale center of Hanjiang, by investigating current commercial shop owners in the center, interviewing pertinent administrative agencies and personnel, and comparing of similar markets nearby, as well as consulting a wealth of documentation. It further proposes directions and methods of development of such wholesale center from the aspect of its business model in which industrial orientation and development are highlighted.As we know, to determine whether or not the service of wholesalers could satisfy the demand of traders involved, we should find out whether the wholesalers could make the cost of wholesale trading lower than trading cost among direct traders without chain of wholesale. Meanwhile, the growth of such whole market depends on comprehensive comparative advantage of cost-cutting. In this thesis, the author puts forward industrial orientation of small commodities market of Hanjiang to be origin-of-production-oriented and exoteric-market-oriented, based on current situation of supporting industries of shoes & leather, apparel, electronic products, and status quo of Hanjiang economy and its economic framework.Development of an industry is primarily based on its business model, with correct orientation of industry as foundation. In this article, the author has demonstrated and discussed the business model of the wholesale industry of Hanjiang small commodities wholesale center by elaborating 5 Environments namely Platform Environment, Customer Environment, Partnership Environment, External Competitive Environment, and Internal Environment. It further proposes innovative model for such wholesale center from the aspect of three types of activities which are Model of Commodity Inhale, Comprehensive Administrative Model and Wholesale Model.