Xx Food Company Marketing Personnel Incentive System Research And Design

Modern enterprise management incentive is an extremely important function,it is also an important means of management thinking in terms of people's caring. As China's reform and opening-up and further development of market economy, all sectors of various companies did theirbest to get a place in the increasingly fierce market. The growing role of human capital and talent becomes the business focus-of competition. How to motivate employees to maximize human capital effect, to create greater efficiency, is a business manager's concern and an exploring problem. Realizing the value of enterprise product marketas a key link in the completion of its work, the income of anenterprise plays a great role. Marketing personnel who carried out the work directly contacts with the market, makes communication with customers, the spirit they presents showing the work attitude and displays the image of business. Thus obtain customer acceptance, helping companies set up in the eyes of some customers status, making them becom loyal corporate customers.To a certain extent, As the marketing staff has a direct relationship with customers that it can be said that the performance of sales personnel has a decisive role for success or failure of a company. Therefore, as the company's most valuable human resources, in order to improve the management of marketing staff r to achieve economic efficiency of enterprises, enterprise management has been the focus of work in marketing management. incentive management of marketing personnel is important in the weight. Through motivation, how to motivate sales staff to produce better performance, related to the business operation and development. For business managers, marketing staff, how to improve the incentive system has Been important. Marketing personnel systematically study the incentive mechanism. the paper xx food company, for example, proposed incentives to its sales staff research. the author of this paper is divided into five parts. First of all, the first part is an advance research on topics proposed with the background, purpose and meaningt, this is for the latter part of the research work to be carried out to take sufficient theoretical preparation. The second part of the incentive theory of business marketing research staff, through this part of the study, is to fully understand the motivation of the content, significance and the important role of the marketing staff, which will help business managers understand he role of incentives correctly. The third part of this article to xx food company. for example, the incentive system for its sales staff presents situation and problems of analysis, combining with the practical case theory incentive programs and it is also more conducive to the feasibility of achieving theoryin reality. but it also guide practice significance. the fourth part of the food company's marketing staff xx new incentive system program design, program content of the third parts fully integrate the XX Shipin company marketing personnel into the Present Stage incentive problems. In the last part of this article, which is the fifth part is XX food companies, evaluating the implementation of new incentive programs in order to assess the feasibility of a new incentive program, and more reflect the practical significance of this program.This article XX case of food companies incentive to marketing research staff., industry can not only enrich our theory of incentives to enterprises, but also food industry marketers and other companies to provide a strong incentive issues and practical reference guide.