Research On Omni-channel Marketing Strategy Of Nissin Foods In Chinese Market

With the popularization of Internet,it is the most important consideration for enterprises to improve their marketing strategy,enhance the efficiency of distribution and to the largest extent,meet the purchase needs of consumers.From the theoretical perspective,the existing research literature and findings on the Omni-channel marketing of Chinese enterprises are less comprehensive and systematic.This thesis is aimed to further enrich studying on the Omni-channel marketing strategy in Fast Moving Consumer Goods,expand the perspective and the routing of thinking.First of all,the thesis gives a brief overview of the research background,the research significance,the research content,the research technique and the innovations.Secondly,the article systematically summarizes the domestic and foreign related research on the Omni-channel marketing and Fast Moving Consumer Goods marketing channels.Taking Nissin Foods Co.,Ltd.(hereinafter referred to as “Nissin Foods”)as a typical case of marketing channel research in the fast-food industry,this thesis analyses the basic situation,product characteristics and marketing status of Nissin Foods in Chinese market.Thirdly,based on the previous research part,combined with the technical conditions provided by the rapid development of the Internet,put forward the Omni-channel marketing strategy of Nissin Foods in the Chinese market and the safeguard measures to implement the strategy.Finally,the article suggests that enterprises should comprehensively promote the construction of marketing channels,improve the efficiency of marketing channels,make full use of various sales networks to meet the purchase needs of consumers,and promote the sustainable and stable development of enterprises.The research on marketing channels of Nissin Foods in China can provide reference for the fast-food industry,especially for the food industry,to improve the marketing channels.At the same time,it can also provide samples and information for foreign enterprises to enter the Chinese market and Chinese food enterprises to "go out" to expand the marketing channels.