Sichuan Post E-commerce Logistics Development Strategy

Along with the fast development of the information network and the electronic commerce. The logistics which is a promising industry is rising. How does Sichuan Post make full use of the competitive advantage of with abundant resources, participating electronic commerce logistics, it is a topic worth considering.The China post carried out the reorganization of the express and logistics business in 2009. Choice of the exactitude development strategy is, related to the development prospect of business enterprise. Therefore, the purpose of this thesis is:Drawing up scientific, effective development strategy for business enterprise, guiding business activities of enterprise in future. Guided by the theory of enterprise strategic management and based on the development of electrical business logistics at Sichuan postal express company, this paper advances the perception of comprehensive express service provider, the prospect of the electrical business logistics, by an extensive analysis of the internal and outer surroundings of the company. Based on the analysis, this paper elaborate many strategies of Sichuan Post development electronic commerce logistics, which is the integration of espress and logistics resources, "third flowed in one's reformation, establishment of marketing system and brand strategy. It is an initial research to the development strategy of business enterprise.The thesis widely utilizes huge materials and combines theory with practice of Sichuan post express and logistics. Acording with the principles of business management, strategic management and marketing, The outcome of the thesis is to produce references for business enterprise to choose future developing strategyi'es.