Strategies Postal Express Logistics Business Development Under Cross-border E-commerce Environment

In recent years, cross-border electronic commerce concept spread anddeveloped rapidly. After the domestic electronic commerce flourished, it is thecross-border electronic commerce concept that is in the limelight. From all levels ofgovernment, to all kinds of enterprises, and to the different retailers who build up theirbusiness on the Internet by hard work, everyone would like to use the opportunities ofthe cross-border electronic commerce development, and increase jobs for the society,win the market and profits for enterprises, and earn more income for personal. As oneof the important chains of cross-border electronic commerce, express and logisticswon the attention of the society as well. Postal express and logistics enterprises shouldtake the lead in the understanding and study of the cross-border electronic commercedevelopment rule, and identify the different market segments and development trends.Combining with their strength and vision, they should actively adjust theirdevelopment strategies, and take advantage of cross-border electronic commerce, inorder to win the industry’s leading edge.This paper starts with the development trend of the cross-border e-commerce inrecent years. The large number of data shows that cross-border e-commerce businessin recent years has been enjoying a boom. Compared with the slow recovery of theglobal economy and traditional trade, the rapid development of cross-bordere-commerce is undoubtedly one of the biggest bright spot. Because of the beautifuldevelopment curve, governments around the world have a profound interest in thecross-border e-commerce. Look from China, authority of government departments,including the Ministry of Commerce, General Administration of customs, introducesuccessive policies of supporting and protecting cross-border e-commercedevelopment, and pilot actively. The series of signals from government shows that thedevelopment of cross-border e-commerce has good political environment in China. Atthe same time, the development of electronic commerce makes a lot of people realizethe dream of entrepreneurship, so the electronic commerce industry win the extensivesocial support in China. Also, the rapid development of the domestic electroniccommerce in recent years provides a mature economy and technology environment.However, as the most important part of electronic commerce, express andlogistics industry is also faced with many difficulties in the process of changing fromthe domestic e-commerce to cross-border e-commerce, such as many kinds of faulty facilities, the high logistics cost, the low transport speed, the complicated entry andexit procedures, the mechanism for dealing with all kinds of customer complaints andother special situations. To a certain extent, express and logistics has become a shortboard to restrict the cross-border e-commerce development. Therefore, the expressand logistics industry will be faced with a transformation to adapt to the new situation.As the leading enterprises of China express and logistics industry, postal express andlogistics should in-depth study the specific needs of all kinds of enterprises andindividuals under the development of cross-border e-commerce, and according to theactual needs of customers, integrate the effective resources, enhance their strength,reform the business process, to keep up with and even can lead the industry progress.This paper attempts to start from the perspective of postal express and logisticsenterprise, make a scientific analysis of the market situation, and put forward theeffective strategy for the next step in the development. For example, they shoulddevelop the different concern policy according to different target customers, design aexpress products for cross-border e-commerce specially, establish distributed andtransfer center and warehouse in major countries of the world as the basis of theirworld network, make full use of their advantage, win the government support toparticipate in all electronic commerce pilot support actively and take the lead inmarket, design customer clearance system according to the requirement ofcross-border electronic commerce to supply the most convenient and efficientcustoms clearance services for customers; further improve their terminal network andcustomer service system to provide timely and professional service for the customerand to improve the customer experience, and finally create a good industryatmosphere together with the cross-border e-commerce practitioners.Through the promotion of cross-border electronic commerce project, postalexpress and logistics enterprises can grab the rare opportunities for development. Atthe same time, they can also take this opportunity to sort out their network, andenhance the express and logistics operation mechanism as well, so that thecompetitiveness of enterprises can be increased substantially, and new vitality will beinjected into the postal express and logistics enterprises in the process ofdevelopment.