China Society Press Book Marketing Strategy

From the 21st century then on, great changes have taken place in book market of our country with the rapid increase in the variety of books every year, however, fierce competition in book market leads to the sharp decline in sales of individual item, so book marketing has been essential art of all the work in operating presses. Due to being limited in human, material resources and financial ability, presses face the issues of being left behind in marketing planning and propaganda means, low efficiency of marketing organization, the severe lack of sales talents, insufficient analysis of book marketing environment, market research not being deep enough and so on, which greatly impede the development of presses.With China Society Press being research target, author holds that for China Society press which wants to stand in the fierce competition of book market and to be bigger and stronger, it must make full use of all kinds of resources, fully develop the advantages to integrate resources, advantages and marketing strategies with readers being focus. Integration of China Society press marketing strategies is directed at and aimed to correctly master the rules of book publishing and market, quicken the process of integrating, further develop the features and advantages of China Society press to the full.