O Led Printer Business Marketing Strategy Research

The success of the 2008 Beijing Olympic Games host, so that Chinese people expressed concern that a new technical term: LED (light-emitting diode), as a new light source, LED, with its energy-saving, environmental protection, technological advantages, and gradually come to the market prospects for wider application in street lighting, interior lights, auto lights, LCD lighting and many other fields. LED began to replace the traditional light sources to infiltrate every industry, and play an important role in the rapid expansion of its market capacity rate will be beyond our imagination.O is a company engaged in the printer R & D, production and marketing enterprises, page-type machine's core technology is LED light source imaging, this technology and the current Chinese laser printer market, the mainstream source imaging technology has quite different. Enterprises have a long history, there are proud of the independent, technical development capacity, but the market awareness and reputation is not high, the face of China's large but highly competitive market, how companies should position themselves correctly? How should a business up and running very smoothly? Enterprises to enter the market from the beginning to the final development and growth, will encounter many obstacles, how internal and external forces to eliminate these obstacles? Ultimately be successful?Thesis ideas: From the marketing point of view, to integrate theory with practice by describing the O's the status of their trades to identify potential problems; then use the marketing-related theories in light of China macro-and micro-environment in-depth analysis, concludes with countermeasures to solve the problem. The article will use analysis tools as PEST analysis, STP analysis, SWOT analysis, sales management theory, brand marketing theory, and so on, to solve three major contradictions facing businesses, the strategic direction for the enterprise to provide advice and put forward solutions to help improve corporate brand awareness, differentiation and competitors operating in China's printer market to help them be successful.