The Guangyuan Mobile Season Marketing Strategy

Mobile telecommunication market develops rapidly in China. Performance of the China mobile Guangyuan branch continued to grow, Large part due to marketing peak season for the company's customers and revenue. The author after years of study and practical involvement found, the success of good marketing peak season, occupy the peak season of users and revenue, the operating results of the year will have a decisive impact. Therefore, it is necessary to work carefully on the peak season marketing strategy analysis, summed up effective marketing strategy, and guide the conduct of future marketing peak season.This paper reviews the historical background of the marketing peak season for the China mobile Guangyuan branch. Analysis of the peak season market forming environment,and use the 4Ps of marketing theory, depth analysis and research of the peak season marketing strategy for the China mobile Guangyuan branch form product and price, channel, promotion, marketing and other aspects, summed up the successful experience of marketing peak season. On this basis, the author with the new market situation, and the marketing strategy of competitors in the season, proposes a new form of the peak season marketing strategy for the China mobile Guangyuan branch, used to guide future work of the peak season, and by refining the relevant marketing theories,In this paper, the analysis of the peak season marketing strategy for the China mobile Guangyuan branch, is the author multi-year summary and thinking for mobile communication market, can be a good guide county branch of guangyuan to carry out a good peak season marketing, And has a strong reference for other marketing activities or other company to carry out the peak season marketing.