The Cu's Mobile Advertising Business Marketing Strategy Research

The marketing strategy is necessary condition which the enterprise overall strategy realizes. It is very necessary to studies the mobile-phone advertisment marketing strategy under the environment of our country telecommunications reorganizes once again and current development strategy of CU corporate Corporation which the preliminary stage of the mobile-phone advertising industry development at. This kind of necessity not only manifests in CU corporate subdivides market share expansion, how more important manifested to cause the marketing strategy better to serve for the enterprise overall strategy,Thus causes the enterprise to be in an impregnable position in the intense market competition. Based on this, this article, in grasps to the Chinese telecommunications industry overall operation in the foundation, separately analyzed two angles from the life cycle and SWOT to conduct the research to the CU corporate handset advertisement service, two master lines produced the conclusion had the strong conjunction nature.First, based on the life cycle model's analysis thought that the core of maketing of CU corporate enterprise is take the customer value promotion and the loyalty raise as, in the strategy mentality,must enlarge to the customer value promotion, sets up the brand popularity, raises the customer the loyalty.Second, based on the SWOT model analysis thought that the CU corporate marketing strategy is moderate development way under the overall strategy, the moderate meaning is:CU corporate has had the enterprising strength already,but lacks the key factor's promotion such as the knowledge,the skill, the idea transformation and so on.The model quite precise restraint the strategy direction and intensity in persentstage of enterprise.Third, based on two kind of model's generalized analyses thought that the CU corporate handset advertisement service's development cannot be separated resteiction frome its intrinsic life cycle and each kind of environmental factor, must take promote the customer value and the raise customer loyalty as the core, take the expansion of market as is the goal, adopts the moderate development marketing strategy, base on conformity product's brand, perfect marketing pattern unceasing, optimization network resource, establishment perfect customer analysis, forewarns and recalls mechanism.