Early Childhood Animation "panda Bob" Creative Thinking

The twenty-first century is the digital content industry is booming period of the animation industry as an important part of which has become a sunrise industry of the era, emerging industry that has a large consumer group, the huge market demand, operating cycle of life anime and long. In recent years, the United States, Japan, South Korea's animation products, has created considerable economic benefits, and animation in the world market has been showing the three race for the potential, all the cultural industry developed countries and powerful countries must also have highly developed animation industry. However, China still lagged behind in this area, particularly in the field of early education preschool animation. As of 2005, the state introduced the policy led by the State Administration of Radio began to vigorously support the domestic animation industry, state that "strive to 5 to 10 years to make China one of the world big and strong animation ranks." Therefore, all sectors of the industry chain starting from the search for the competitiveness of China's animation industry, enhance the potential opportunities, and targeted measures to be contested merchants.According to statistics, young people in our favorite anime, Japanese animation, 60%, Europe and the United States accounted for 29% of the animation, and original animation of China, including Hong Kong, Macao and Taiwan regions lacking only the creation of the animation compared to 11%, Early Learning animation can be regarded as negligible, it is even more successful work is less and less. Worldwide, relatively successful early education has the world's most famous works of a picture book writer, one of Dutch painter Dick Bruna's classic children's illustration works of creation, "Mi Fei Rabbit" and the series of two-dimensional three-dimensional animation, British Broadcasting Corporation BBC's "Teletubbies", as well as the company recently introduced the company's "baby garden", are relatively successful early education works.From early 2008, the project did give the market demand and the lack of orientation for analysis and investigation, according to China's children to change their consciousness, it is necessary ruled by the principle, and if changes in the new generation has grown up , has been in the United States, Japan and Korea have grown up with animation, and to change their aesthetic sense, the difficulty can be imagined, so to change my status of animation in people's minds, we must start from the foundation, and Early Learning Animation market in my country was neglected, and no one industry to develop it as simple ignorance that babies and children, to see do not understand anime, nothing can develop prospects for the future, does not know that this understanding is completely wrong. And business opportunities in this area have a very large development prospects and the future.Animation industry as an important part of the cultural industry, its development potential. China's cartoon industry has had a flash of history, Monkey, Princess Iron Fan, three monks, over Monkey Mountain, a small tadpole to find the image of her mother and other well-known, but the absence of a complete industrial chain operation mode, while not the animation industry as industrialization model to develop the animation industry, once the decline, resulting in a long time, China's animation market has been occupied by foreign works.In this paper, I early education in the development and production of animation, "Panda Bob" as the research object, analyzes the animation industry's development and early education research process, and on this basis, how to integrate industry chain and presents the best of our local Animation Industry in China.The full text is divided into five parts:Introduction introduces the concept of domestic animation industry, research significance, research background and research methods.Part I: status of foreign and domestic animation industry, animation industry status quo.Part II; animation industry in China the main problems.Part III: development and early education animation creation "Panda Bob" in the creative positioning.Part IV: Early Learning Animated "Panda Bob" creative thinking and operating mode.