Study Of The Pixar Animated Film Studio

Pixar is now the world's most gold content of one of animation studios, formerly the New York Institute of Technology Computer Graphics Studio, New York Institute of Technology computer graphics studio was established in November 1974. Pixar's success can mainly be summarized as animated story of success and business success. Animated Stories from the content analysis of the characteristics can be broken down into the story, characterization, background images, and technology research and development and other factors. Pixar Animation breaking audience targeting, story subjects and other restrictions, while the rhythm in the story, the conflict reflects the design of Disney's classic animation principles; in characterization in more complex and realistic to Personality and non-human excellent shape to bring the role of audience brand new feeling; same time, the picture quality of the pursuit of realism, and a full range of sensory experience; in technology, adhere to computer animation services for the animated story, story requirements under the R & D of new technology. Attention to the contents of the animation based on the company's survival and development of Pixar attention, always in the business process through strategic management thinking; in human resources management focusing on corporate soul contract, the senior management team, the core staff management and learning the establishment of the organization; in marketing, in the full segmentation of the market, based on the implementation of product differentiation strategy, and always committed to promoting the construction of channels.China's cartoon industry in the state for the active support of the cultural industry developed rapidly, take a lot of outsourcing production operations, but on my original animation and the United States than there are between Japanese animation, but animation is the animation company direct participants . Period is not affected by the market, China's cartoon theme single, character modeling, serious story homogeneity, lack of technical conditions, too much emphasis on the educational function of animation; animation production company management inexperience, lack of industry chain, lack of strategic management thinking . Therefore, we can learn from foreign animation production company's advanced development experience in the animation content, the rich subject matter, create personalized characters, emphasizing cartoon narrative, in management, the difference between animation production companies and traditional business management model, creating benefit Animation corporate culture, training animation talent, establishing a modern animation enterprise management system.