The Transformation And Upgrade For OEM Animation Companies Of China

To some extent,the transformation and upgrade for companies of outsourcing service in our country are necessities as the economic developing.The difficult lies in the establishment of independent brand.Service outsourcing in China has been playing an important role in animation industry development,opening the road of industrialization for Chinese animation industry,completing the accumulation of money, technology, management of experience for early period.After decades of development,animation foundry enterprises have entered new period of transformation and upgrade.How to promote animation foundry enterprises from generation of processing into original animation development,creating independent brand is an important topic for present people.This paper is taking service outsourcing trend in new period as background,taking animation foundry enterprises’transformation and upgrading.industry transfer, animation cultures as theoretical basis and using historical research, field survey and data analysis,summing up as main method,basing on related research at home and abroad,discussing the main problems when Chinese animation foundry enterprises generation from out sourcing into establishing independent brand including these following aspects.Firstly, clarifying the concepts related to animation, comic, comic and animation, ACG,clarifying the misunderstandings that exists in these concepts and then qualifying the object and range of this article clearly.Secondly,clarifying the history and present situation of Chinese animation foundry enterprises,summary the positive aspects that animation foundry enterprise bringing into Chinese animation industry and then analyzing the necessity that Chinese animation foundry enterprise generate into original and independent brand from the angles of reality animation foundry enterprise faces and long-term need of Chinese animation industry.Again, demonstrating,the possibilities that Chinese animation foundry enterprise transfers these points:policy conditions,market conditions technical conditions and operation management.Finally,according to Chinese animation industry’s macro picture and animation foundry enterprise’s reality,this paper puts forward four operating ways for animation foundry enterprise’s transformation:combining production, focusing new media animation taking content as the most important role developing hot net IP.