Research On Functional Moderation Of Commodity Packaging

With economic development, social progress and prompting of people's living standards, packaging industry has gained rapid development. Packaging has become an indispensable part of people's lives and the world trade. But with changes of people's consumption awareness and fierce market competition, packaging went to the other extreme that is excessive packaging. Excessive packaging has damaged the interests of consumers, wasted social resources and caused environmental pollution. This runs counter to China's current strategy which includes construction of energy-saving and environment-friendly society, as well as the development of circular economy.In the face of excessive packaging phenomenon and based on management, economics, art and design theory, this thesis applied comparative analysis, combined qualitative and quantitative methods as well as theoretical and empirical methods. This thesis also researched and analyzed the inadequateness, excessiveness and moderateness of commodity packaging functions. In order to protect the ecological environment and resources, legitimate rights and interests of consumers, as well as the needs of the enterprise long-term and sustainable development strategy, this thesis proposed implementation methods and measures for moderateness of commodity packaging functions.This thesis has five chapters. Chapter 1 is the introduction, which focused primarily on the research background, research purposes and research significance, as well as related literature review. Chapter 2 is the basic theory part, which mainly discussed the meaning, function definition, and function classification of packaging. Chapter 3 is the analysis part, which discussed the development process of commodity packaging analysis, elaborated the concept of commodity packaging function's inadequateness, excessiveness and moderateness, analyzed the performance and hazards of packaging function's inadequate and excessive, as well as the necessary of packaging function's moderate. Chapter 4 is the core part of the thesis, which analyzed the considering factors of packaging function's moderateness and described the definition standards of packaging function's moderateness. This part mainly measured the appropriate moderateness from two aspects of the space volume ratio and the proportion of packaging cost. What's more, four implementation strategies of packaging function's moderateness was put forward, which included restricting excessive packaging by legislation, advocating green consumption concepts to guide moderate packaging, setting up businesses'correct packaging concept to implement moderate packaging, and speeding up scientific and technological innovations that push forward moderate packaging. Chapter 5 summarized the research contents of this thesis and looking further study.