Hainan Tourism Commodity Packaging Design Research

Hainan island is the southern China a brilliant pearl, it with China’s only tropical island amorous feelings to show his unique natural scenery and rich tourism resources. Hainan province is an immigrant, on tourism industry. In2010, January4, the state council has promulgated "the state council on promoting hainan international tourism development in the island certain opinions ". So far, our country will be in the year2020will initially build hainan island world first-class leisure vacation travel resort. Hainan as a tourism brand has gradually in the country, and the world began, the hainan tourism industry and the development of tourism commodities play a huge role.According to the statistics2011hainan reception will break30million year tourist passengers, it shows that has more and more people like hainan, love of hainan. Hainan tourism commodities as part of the tourism industry, the development of tourist industry and tourism of direct economic income play a crucial role. According to concerning sectional statistic, hainan tourism product sales income has been the weak link of tourism revenue. Hainan has many excellent quality, and the unique tourism commodities, but in the process of sale, the tourism commodity often show in front of tourists by some crude, coarse packaging is present, these packing lack of cultural connotation and artistic value, so, it is necessary to hainan tourism commodity packaging design, to adapt to the development of the tourism industry in hainan.Hainan advantageous, has the unique geographical environment, abundant Marine resources, characteristics of folk customs and cultural elements. These special regional cultural elements are its tourism commodity packaging design to the creation of the source. This paper, from the understanding of the regional cultural features and hainan tourism commodities, analyzing the present situation of the packaging design, summarized the development lag reason, and put forward a set of hainan tourism commodity packaging design for improvement. In modern packaging design modelling, the material, the visual element, the status and trend as a starting point, to highlight hainan special cultural connotation for design standards, set up the same, good brand image for the purpose to discusses the hainan tourism commodity packaging design of innovation. At last, the paper hainan tourism commodity packaging design of sustainable development and a better prospect. Hope hainan tourism commodity packaging can be promote international tourism island a window of the construction.