Book Design In New Artistic Style And Its Development Trend

In the order of chronicle of the creation and development of book designation, this thesis has expounded the present situation and categories of various kinds of book designation in new era and its artistic value. The thesis has also concerned the assessment and forecast of the development trend of book designation and that of its artistic style, with emphasis put on the impact and influence of various kinds of book designation on the cultural market in the new era. In the thesis, the author has demonstrated elaborate and penetrating discussion, of different designation styles of varied books, of the possible influence of the change of the future information transmission mode on book designation under the propelling of the new digital technology and multiple media, of the enhancement of book printing and making art technology with the progress of industrial level, and of the change and transformation of book publishing and book designation industry itself under the macro-environment of the maturity and accomplishing the market economy.By comparison with the development situation of book designation in foreign nations, the thesis reflects on the difference of aesthetic theory, market mechanism and the technological level of book designation between the Oriental and the Occidental.Based on the classification description of different styles of book designation in the new era and the change of designation, the article has also clarified that style is both subordinated to the specific nature of a book and is also connotation and taste which are expressed in visual form interpreted by the designer himself and whichcannot be expressed by the words printed in the book. Style is both objective and subjective. Style is outcome of the combination of the cultural connotation in the book itself and the human being's creativity, which enables the book designers to realize clearly the nature and aim of their work together with the challenges they are facing, thus handling appropriately the relationship between style and nature, individuality and commonness , form and content.After frequent surveys of the book market, the author has discerned the effect of the sense of identification which arises from book designation style on the purchasing desire of the consumers. The behavior-going into and facing up the market and understanding the marketing step can exert a guideline influence to the style orientation when a designer conceives of his job. In reference with the marketing process and the designation process, the pilot guidance of the market on book designation can be analyzed accordingly.Besides, the thesis also introduces the working module, designation style, and doctrine of some internal professional book designation studios and their orientation and development trend.All in all, the purpose of the thesis is to promote the healthy development of different schools of book designation art, and to boost the prosperity of the book designation characteristic of Chinese local artistic style.