| Usually in the development of a construction project,the most analysis is the "policy","resources" "market" "status" "product" and other elements.This theory focuses on what kind of product can be produced by the matching of resource status and market expectations.First of all,starting from the concept of development strategy,we summarize the general layout and operation mode of the development strategy of China's film and television industry by reviewing relevant theories.Secondly,this study summarizes the general and diversified development trends of most studios that can not be profitable.Thirdly,taking Liangjiang Studio City as a specific case,it analyzes the external environment,such as policy and economy,as well as the internal environment of resources,status quo and developers'strength.At last,through SWOT analysis,it is concluded that Chongqing Liangjiang Studio City is a new movie and television base and its best strategic direction is tourism industry.The overall development strategy of the Liangjang Studio City is "pluralistic and common development",which belongs to the expansion strategy.It can be summed up as "film and television base + tourist town,film base and tourism integration into one,diversified and common development".At the same time,it proposes to adopt a differentiated competitive strategy to highlight the theme elements of the Republic of Liangjiang studio cities,and to put forward the strategic implementation measures. |
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