Catchphrase Study

New words in fashion are unique social language phenomena. Carrying both the language and culture identities, they are widely used and are given more and more concern nowadays. This paper will start with the origin of some new words in fashion, analyze their features, social and cultural backgrounds, individual and collective social psychology related to them. At the same time, the author will predict their developing trend, find out the rich meaning in terms o f social linguistic and cultural values.