The Market Segmentation Of Chinese Drama Industry

Nowadays, the modern drama industry is focusing on the long-term development and how to keep ahead in the whole market. However, to find a solution in this competition age of cultural industry homogeneity, the key point is to offer the suitable production and service to feed the various demands from different groups.Then, how on earth to deeply analyze the audience group as a real person, but not just make up characters factitiously from imagination? How to constitute the relationship between the audiences' social characteristic and the modern drama? Also, how to infer its key value and the propensity to consume through the external behaviour characteristic?All these questions could be answered after analyzing the audience group. Firstly we could analyze the structure and the deep values of audience, and then use the value model of market segments to effectively observe the audiences' behaviour on the different aspects. Finally, we will completely get the behavior representation and psychological tendency.According from this, we could find out the group of people, who are focusing on the development of drama. Then it is possible to know exactly what the market and the audience are requiring. To those operators, they must not only find out their audience, but also understand them. Therefore, to manage the drama industry, it is very important to analyze the audience as a group...