On An Audience-oriented Translation Of Tourism And Hotel Market Outlook

The translation of Tourism and Hotel Market Outlook is to provide the investment relevant information for the target audience as a reference, so that the investment relevant information, namely the elements of investing, is the most expected information for the target audience.Based on Nord's audience orientation theory, there are three types of information in Tourism and Hotel Market Outlook needed to be translated: tourism destination information, hotel information and professional background information. Tourism destination information is relevant to locations, which will help the target audience find the place, and learn the tourism resources and transportation information. Thus,places that are familiar to the target audience will be translated directly from existing translations, while those strange ones, besides giving Chinese names, will be provided some brief introductions or maps for the target audience. Hotel information has a close relationship with the accommodation, which provides a wider array of accommodation options for travelers. Thus, supplemental information will center on hotel facilities, hotel features and consumer information in this practice. Additional background information reflects major consumers and conceptual differences in tourism and hotel industries. Since the background information might affect the understanding of data information, explanatory translations will be applied in the translation practice. Some supplementary information will be added to the target text via brief introductions and annotations as needed.A text with different translation purposes requires different translation strategies.The audience, as a key factor in determining the translation purpose, plays an important role in the translation project. During the translation process, the translator needs to fully consider the audience's expectations, since the target text can achieve its translation purpose only when it is understood and accepted by the audience.