Localization Of Graphic Design Visual Performance

The paper taking some of the contemporary famous native graphic designers' artworks as cut-in point, taking the traditional Aesthetic taste as background and taking the works of some graphic designer as references, to explore the visual expression of the native graphic design from the traditional to the contemporary. With the influence of the science & technology, traditional culture was injected with new vitality and becoming a driving force and source of creative for the contemporary graphic designers. Traditional cultural resources, as the standing point of contemporary graphic designer and visual expression available resources. The conversion of socialization, commercialization and localization has being take place in the contemporary graphic design expression and creation. We shall research the tension of the transformation thoughtfully and explain it rationally. In the context of globalization, the trend of localization of graphic design, which takes the diverse culture and national culture as orientation, will create a kind of new visual expression.In the contemporary context of economic globalization, thinking the relations among people, nature and social, exploring the design and cultural issues in the process of economic globalization, incessantly researching and using the native force in graphic design, answering the path of contemporary design and creation from the "native" way. Showing the context of ours', proving the local values with Chinese characteristics. And displaying the profound traditional culture background of the Chinese nation, furthermore, using vivid language that gives people a visual expression of the return of cultural enlightenment and hinted. Deeply studying the localization visual expression of the present graphic design, benefits to stripping from western concepts and restraints, benefits to renaissance of the traditional arts and culture, benefit to establishing ours own aesthetic movement, and benefit to forming a graphic design pattern of nationalization, style and diversity. From traditional Chinese culture to find a new space for design and creation, use tolerant attitude to all kinds of problems, ideas and different techniques, to create a new design expression mode in the international contemporary art and design context.