Application Of Traditional Graphic Symbols In Modern Advertising Design

Advertising development is inseparable from economic and cultural development.Through the introduction and analysis of Chinese modern advertising design,we can see that Chinese modern advertising design more or less always has implications of Chinese traditional culture.The core of traditional culture is reflected by traditional graphic symbols.Advertising is part of social culture.Good advertising not only requires good ideas,but also a good culture and thought center in the advertising process often drives its development and dissemination.Today's advertising does more than just promote products,but with the development of China's economy and culture,higher levels of education have placed higher demands on advertising.In modern advertising design,creative methods are continually emerging,and modern advertising is richly developed through abstract creative ideas,beautification,artistic expression,humorous exaggeration,and other advertising design ideas.Has achieved.There are many forms of traditional Chinese cultural expression,and ideology,culture,calligraphy and painting,architectural style,and traditional cultural forms of poetry and poetry can be more or less visually received.For example,combining ancient poetry and ancient words with calligraphy art to express artistic concepts,traditional operas use different facial expressions to characterize characters,and exude architectural colors.You can show your dignity by painting.Various traditional cultural forms are fixed to some traditional graphic symbols through visual effects.These graphic symbols are used in modern advertising design.Through the resonation of traditional Chinese culture,quickly establish a clearly targeted advertising context,and at the same time popularize advertising,inherit and develop traditional culture in combination with modern advertising design.On the one hand,the use of traditional graphic symbols in modern advertising has inherited and developed traditional culture,but on the other hand,it must be limited by the characteristics of modern advertising(such as fast food and bits and pieces).I am Traditional culture is spread in the form of graphic symbols through advertisements,making it difficult for the audience to understand its true cultural meaning.However,with the exchanges and exchanges between different cultures in the world,traditional culture depends on the form of communication of modern advertising.More people can touch and understand China's excellent traditional culture,increasing its global status.