Betray The Seventh Art

With market economy's digging in movie marketing is already infiltrated into every circle of the movie production line. It's even influence the idea of the film, investment cost, the way of popularize, the number of copies showing, the rate of refund and etc. The purpose of this essay is try to find out a win-win strategy of domestic movie box and with good quality, exploring multi-marketing patterns that really fit in with domestic movie market through analyzing the present situation of domestic film development, establish the idea of film-marketing and on the way of the experience of China's film market developing proceedings and at the same time compare with international film-marketing. Focus on the cost and the gain of the film industry, straighten out the domestic film production circle differ from the international ones and combine with some author's own working experience in the film《International military tribunal fareast》,《Himalaya prince》,《Still life》during the internship in sales department of SFGC in 2006.