Environmental Visual Identity System On The University Campus To Build The Application

The culture is the sum total wealth both material and the spiritual which is created in the society historical development process of humanity. How to establish an exquisite campus from the visual transmission point is the purpose of this article because the culture is loaded by the campus environment. The visual transmission value manifests completely in its dissemination effect, not only enable the reader "to have a knowledge" (to obtain information), but also can "have thoughts" (display association), and even "have the behavior" (to have motion), and can never be forgotten. Therefore, the idea that consciously introduces the Corporate Identity System in the campus construction is the essential factor to form an artistic and cultural campus.This article firstly put forward the concept of environment vision design. The primary intention and the essential factor of environment vision system are obtained through the analysis of it. The theory for environment vision design in the modern urban construction is also suitable to the campus construction as it is an important part of the city, for its economic and cultural status. But the campus is also different from the ordinary community, it has own history and tradition, also has own humanities landscape and characteristic. Therefore, it is impossible to construct an university with standardized ways, such as a factory or a supermarket, or done all at once, but should build the campus environment with the view of humanity and sustainable development. Our university is not the deposit of reinforced concrete, not the new species who doesn't have history, also is not the "the reprint" for a certain well-known university overseas, it is "ours", from head to feet, from inside to outside, from a building to a brand, and should reflect the identity of "ours". Only then can we construct the harmonious happy campus under such spiritual instruction, can construct "an environment" from "a building".Finally, it points out that the campus construction presently is already not the period of "programming as huge as possible", but enters rational stage after a fast development period through the author's experience in the university. The view of sustainable growth and plan for the overall environment are linchpin upon present construct. The brightly culture characteristic and the sprightly spatial characteristic of campus' environment can offer the user huge cohesive force and intense sense of belonging by feeling the sense of "the cognition" and "the security".