The Nationalization Of The Modern Poster Design

This article selecte "Poster", the vision communication media to be the object of study, investigate the China poster development process and the contemporary situation of the existence of the national culture as well as its intrinsic association with the conduct of the inspection by historical method and the comparison research method, to do analyse through research how the traditional culture promoting the development of mordern poster and how to use traditional culture elements, proposed the concept of "National design", in order to find the basic agent and significance of the National poster design in the deep culture aspects, how to use traditional culture to enrich spiritual connotation, how to inherit and protect our outstanding traditional culture by using this populace artistic form of poste, This will have important enlightenment function to the future design trend.The paper mainly includes the introduction, the conclusion and four chapters:The introduction part has transferred the selected topic's goal, the significance and the research related tendency and so on. The first chapter mainly introduction poster and existence condition, the analysis of the national poster design statement and linguistic environment. The second chapter has combed the Chinese modern poster in the nationality historical development vein, presents different appearance from different historical period of China poster, analyse and explain important factors which influence poster development and traditional culture not to be underestimated. The third part used three aspects national culture as a breakthrough point, through the thinking of the traditional culture and the corresponding poster design, the traditional elements in the poster design, and deeply analyzed the traditional culture have important influent to the poster design from the visual dimension to the cultural dimension. The fourth chapter is about the poster design development in the contemporary, add the supplement from the artistic ideological trend and the science and technology aspect, explains the design nationality not only to carry on to the traditional culture element, but also keep pace with the times, uses all of advanced thought and the technology, develop a broader space for the poster design development. The conclusion summarized the inevitable trend of poster development.