A Half-century Of Sunlight And Shade

Our society has been defined by many vision symbols;judgment can be made rapidly without too much thinking.Vision communication not only can be good to us,also it can cheat us,it can give people very strong first impression,but at the same time it can make us be "blind",and only can see some created fact but ignore whether this fact is true or not.Rock and Roll has been developed to be come a unique culture,not only music,but also exist some "postmodernism game" and undetermined vision communication symbols, Rock and Roll culture is very important part of vision communication design.Some classic vision art design not only for marketing tools but more of to show a period of time,to show a phenomenon's profound nature.The main line for this paper is the development of rock and roll music,analysis vision communication design for Chinese's and overseer's rock and roll music in different period of time.After spend some time with few Chinese rock and rollers,discovered the great difference between packaged stage image and nature themselves,finally try to show this great difference by using more directly and purely vision communication design.By chose these few Chinese rock and roll singers to become research objects,it is because they have huge difference between stage image and reality life,this huge difference as light and shadow,merge and conflict,it is the most representative embodiment of modern Chinese culture and art - using vision symbols as everyday outfit and tools.In this money talks and fast food culture prevail period of time,Chinese rock and roll music development until today,this so call underground culture and art gradually float above water,transform into above ground marginal culture,and some of them become mainstream culture.Commercial business let some of rock and roll signer have wealthy life,at the same time they have shiny visualize to the public.Over acting and ulterior motives make up and package cheated the hot blooded young people and blinded the eyes of young rock and roller,compromise to mainstream culture.As designer,we facing these phenomena have been given great responsibility.After analysis and illustration,this paper has few conclusions:1.More and more attention to rock and roll music culture,it has huge influence for its symbol character.Commercial interventions make the line between mainstream and non-mainstream more and more faintness.2.In China,the misunderstanding and despise for rock and roll culture,it make many rock and roll singer force to change,stage and songs are out of joint from life and personality.3.Designer need to continuously consider is it symbol influence the fact or fact define symbol.4.Design,as the key move to guild the public's cognize,not only pay attention to create perfect outlook image and cater for mainstream taste,but deep into object's life,understand individual reality state.Cut the same and non-emotional and meaningless,assembly line like design,also not to force unsuitable symbol to design object.I love rock and roll music,but more attract me is not complicated style and class,but it's life force and rock and roll signer's strong and clear personality and freely life.This is not a rock and roll music analysis paper,it is only use rock and roll as background and main line, enumerate the standpoint not only rock and roll signer's products and work but there life. Therefore,the history of rock and roll will be generalizing,and will not give a detail example,and detail into some representational people.