Chinese Real Estate Advertising Language Study

With the rapid development of the real estate industry in China, its advertisements are becoming increasingly important. As an essential part of the advertisements, the language in them plays a crucial role. For its own specialty, it correlates with linguistics, culturology, psychology and so on. From the different perspectives of phonetics, vocabulary, grammar, rhetoric, pragmatics, culture and language norms, the thesis makes a systematic study on the advertisements for real estate in Beijing Youth, New People Evening, Guangzhou Daily, Life from 1993 to 2008 which is conducted by the approaches of sample, description and explanation in combination. Its characteristics in language, its inherent correlation with culture, its development and evolution and existing problems are analyzed. And relevant suggestions on its normalization are made, which is intended to fill in the gap of systematic research on the language in the advertisements for real estate and contribute to its normalization and healthy development.