Real Estate Advertisements Aesthetic Characteristics

In the modern life, Ads has produced an increasing influence to the mass consumption culture. In modern sense, Ads is not only the carrier of goods information but also the booster of economic. Ads is still a style of culture and artistic. Advertising has been an indispensable part of popular culture. As an important type of advertising, real estate Ads have its development trajectory and trait. The following things have their difference, such as Visual expression, Medium choice, requiring, among this, the most significant trait is the improvement of cultural value and artistic appreciation. This trend of real estate Ads is gradually formed under the whole larger cultural circumstances.Visual culture, aesthetic life, symbolic consumption and other factors have promoted the cultural values and aesthetic values of Ads including real estate Ads. In addtion, Chinese millennium accumulation culture and a long history architectural culture provid Abundant resources for real estate culture packaging, the traditional aesthetic complex in consumers's bones is the psychological foundation of real estate Ads esthetic real estate Ads absorb Chinese traditional culture symbol and Aesthetic Images which makes Ads vivid. House is the mainly consumption in our basic necessities of life, it requires our thoughtful thinking and rational judgement. In face of sophisticated consumers, real estate promoters use emotional expression to deliver rational content to achieve deep communication with their customes. The realization of this goal by means of arstistic style and cultural packaging which makes real estate advertising more higher than other types of advertising in terms of cultural added value and arts appreciation. As an unceasing creative industry, Ads has its disadvantages inevitably, real estate advertising is no exception. Improper exaggerated description and packaging has damaged their credibility. The benign development of real estate Ads are waiting for the strict standards of various industries including itself. The Ads always appear the place where the Commodity economy exists. In the future, Ads will become not only the important way of Cultural transmission, especially for mass consumption culture but the unique forms of public aesthetic culture.