Traditional Folk Use Of Graphics In Modern Packaging Design

Chinese folk arts has a long history. It originates from and develops in people's daily life. The long period of development witnesses a creation of a set of unique molded methods and color application techniques and relatively fixed images related to their own nationalities and emotion. These images are produced in life and also used in life. And in the long living and production, they are given an affluent emotion and gain profound cultural symbol significance. So they become an important part of our country's traditional fine arts resources and also important to the applied fine arts to be referred in the future. The development of social production promotes the packing design, which functions to protect and promote commodities on the one hand and gradually become a sort of cultural consumption and aesthetic pleasure on the other. The application of traditional folk arts with rich cultural and symbol significance to the modern packing design can not only pass down the excellent traditional folk arts culture and focus on ethnic features of packing design but also enrich the ideas, the methods and the techniques of the modern packing design, which will better exert its function in modern society.The images design of the folk arts are but not limited to naturalness. The designers properly modify the images according to their understanding and needs to achieve vividness. As for color, Chinese traditional Five Color Theory is fully used so that a set of unique application law and characteristics, warm and bold or calm and silent, is formed, which are important referential sources for modern packing design. Furthermore, the rich cultural meaning once used in the packing design will arouse the consumers' cultural memory and achieve the common mental identity and its cultural and economic significance could promote the commodities' sale.With the more frequent communication among different countries, people realize more and more the value of national culture. The folk arts thus attract more and more attention in this trend of culture return. Many works on the study of folk arts were produced in large quantities, such as those by Zhang Daoyi, Zuo Hanzhong, etc. More and more relevant subjects and interdisciplines have realized the referential value of folk arts, including the application of folk arts in the design field. This paper aims to give further discussion based on the previous study and give more attention to the application value of folk arts in the packing design, including not only the molding techniques and the application of color, but also the use of its rich cultural significance. To be specific, the paper will first comb the history of folk arts images and packing design in historical approach, and then discuss the possibility and significance of the integration of the folk arts and packing design based on some relevant theories of the folk arts images. At last, the paper will induce and analyze how could the two fields integrate and the problems those should be noted.Kenya Hara, the chief designer of the Japanese MUJI once said, 'In our life, there are many valuable culture accumulations. If they could be treated as strange and be applied actively, they would be more creative that those created from imagination. We have gigantic lode under our feet, and what we need is only to discover them.' His expression appropriately describes our discovery and use of the folk arts images.