On The Communication Mode Of Fashion Prevalence And The Cultural Criticism Of Mass Reaction

With the capitalist production mode coming into people’s daily life gradually, theprevalence of fashion has become an important criterion for judging the daily lifeof ordinary people in modern society. Since the origin and the development offashion prevalence is related to different economic and cultural fields, it hasbecome a long lasting issue in the realm of cultural studies and sociology. Theresearch on the communication mode of fashion prevalence is the importantframework for the study on the characteristics of the subject of fashion, therelationship between the subject and object of fashion. Acting as both the leaderand the follower of the fashion, the mass is shown to have different socialmanifestation at different times in the continually renewed theoretical research bythe scholars in cultural studies. The communication mode of fashion prevalencehas its unique representation in the unique situation in China. Using the researchfindings of Western cultures to analyze the issues of fashion prevalence in Chinacan help a lot in the understanding of the development of fashion culture andpopular culture in China from multi-angles. The study on the development of thepopular culture of China and its confrontation with that of the West is of referencefor the popular culture of China to have a much better performance in theworldwide fashion popularity culture in the future.